Behold, directly overhead, a certain strange star was suddenly seen...
Amazed, and as if astonished and stupefied, I stood still.

— Tycho Brahe

Beer Commercial on the Moon

Rolling Rock is running ads telling people to go outside on March 21 to watch their logo projected on the Moon with lasers. See: www.moonvertising.com
 
Note this is a hoax. The lasers needed to bounce off the bare surface of the Moon would need to be too powerful for safe use. (The Moon's albedo is only 12%).