These earthly godfathers of Heaven's lights, that give a name to every fixed star, have no more profit of their shining nights than those that walk and know not what they are.

— William Shakespeare

Beer Commercial on the Moon

Rolling Rock is running ads telling people to go outside on March 21 to watch their logo projected on the Moon with lasers. See:
Note this is a hoax. The lasers needed to bounce off the bare surface of the Moon would need to be too powerful for safe use. (The Moon's albedo is only 12%).