When it comes to atoms, language can be used only as in poetry.
The poet, too, is not nearly so concerned with describing facts
as with creating images.

— Niels Bohr

Beer Commercial on the Moon

Rolling Rock is running ads telling people to go outside on March 21 to watch their logo projected on the Moon with lasers. See: www.moonvertising.com
 
Note this is a hoax. The lasers needed to bounce off the bare surface of the Moon would need to be too powerful for safe use. (The Moon's albedo is only 12%).