It is clear to everyone that astronomy at all events compels the soul to look upwards, and draws it from the things of this world to the other.

— Plato

Beer Commercial on the Moon

Rolling Rock is running ads telling people to go outside on March 21 to watch their logo projected on the Moon with lasers. See: www.moonvertising.com
 
Note this is a hoax. The lasers needed to bounce off the bare surface of the Moon would need to be too powerful for safe use. (The Moon's albedo is only 12%).